A Practical Economic Development Strategy for Peterborough
Peterborough needs an economic development strategy grounded in a realistic understanding of the city we are today and the community we want to become.
That means supporting the small businesses already operating here, attracting good employers, protecting and expanding our commercial and industrial tax base, and making it easier for people to build, invest, and create jobs.
Economic development cannot be measured only through announcements and ribbon cuttings. Those moments may attract attention, but their real value depends on whether they produce lasting employment, strengthen municipal revenues, and help create a community where people can afford to live and work.
Peterborough should concentrate on sectors where we have genuine strengths and opportunities. These include skilled trades, clean technology, advanced manufacturing, agriculture and food systems, tourism, arts and culture, education, and health-related services. Our post-secondary institutions, existing workforce, regional connections, and quality of life all give us assets on which we can build.
We also need City Hall to be easier to navigate. Someone trying to open a business, construct housing, expand a service, or make a local investment should receive clear information about the process, requirements, timelines, and responsible departments. People should not feel as though they are being sent through a maze before receiving a straight answer.
A stronger economy would do more than create jobs. Expanding Peterborough’s commercial and industrial tax base could help reduce the pressure placed on residential property taxpayers while generating revenue for infrastructure and essential services.
Economic development should ultimately be judged by practical results: good jobs, successful local businesses, sustainable municipal revenue, and opportunities that allow more people to build their lives in Peterborough.
Coverage note: Chris Potter originally submitted his position to kawarthaNOW as part of its municipal candidate questionnaire. It was published in “Peterborough ward candidates lay out their visions for the city’s economic future” by Bethan Bates on August 7, 2026.